Univins

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Univins

SAQ Tour

MANDATE

  • Allow consumers to taste and get to know the different products distributed by Univins and generate an immediate sales lift.

  • Stand out from the competition and educate consumers about the different Univins distributed products.

  • Build upon and strengthen Univins' existing business relationship with the SAQ.

MARKET

Quebec

SOLUTION

  • Deploy in-store promotional setups in-line with the selected themes to   promote the featured Univins products.

  • Offer "food and alcohol" tastings / pairings.

  • Create recipes to pair with the featured beverages.

  • Promote the various in-store product discounts and bonuses.

 
QuebecSPEE-STAFF WEBSITESall, field, retail