St-Hubert St-Fans Contest

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St-Hubert

St-Fans Contest

MANDATE

  • To highlight the partnership between two major Quebec brands, St-Hubert and the Montreal Canadiens.

  • Ensure that the partnership is promoted and communicated across multiple media.

  • Generate sales lift.

MARKET

Quebec

SOLUTION

  • Develop a web contest, via a microsite, with a value of $75,000.    

  • Develop a mechanism of participation that encourages repeat purchases.

  • Develop impactful messaging to be used in the rotisseries.

 
 
QuebecSPEE-STAFF WEBSITESall, field, retail, digital, sponsorship