Pink Ribbon

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QBCF

Pink Ribbon

MANDATE

  • Create a memorable event (press conference) to celebrate the 25th anniversary of the Pink Ribbon.

MARKET

Montreal

SOLUTION

  • Illuminate Dorchester Square in pink, the iconic color of the campaign, to celebrate this milestone.

  • Promote the event via messages on digital screens in close proximity to the event.

 
 
QuebecSPEE-STAFF WEBSITESall, media, corpo