STM Lucky Bus

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STM

THE “LUCKY BUS”

MANDATE

  • Thank Alouettes fans for using public transportation to get to the game.

  • Promote the free shuttle service to the game.

  • Ensure an unforgettable experience aboard the Shuttle.

  • Create a positive feeling of belonging for the users towards STM.

MARKET

Montreal

SOLUTION

  • Deploy field squads of cheerleaders and footballers to animate the "Lucky Bus” before departure, during the ride and upon arrival at the stadium.

 
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