MHSS

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MHSS

“Stay in control” Tour

MANDATE

  • Develop a prevention campaign for the Quebec Minister for Health and Social Services (MHSS) to interact with young adults in Québec about the risks and consequences of alcohol, drugs and gambling.

MARKET

Quebec

SOLUTION

  • Use YouTube influencers to build trust with teens/young adults so that they can discuss this sensitive topic more openly.

  • Use social media channels to amplify the awareness campaign.

 
QuebecSPEE-STAFF WEBSITESfield, digital, all