La Parisienne

camion a fringues.png

La Parisienne

“Camion à Fringues” Tour

MANDATE

  • Boost consumer interest in the La Parisienne brand and drive in-store sales (trials and repeat purchases).

  • Encourage retailer participation to obtain secondary displays.

  • Strengthen brand positioning with the hashtag #enmoderesponsable.

MARKET

Quebec

SOLUTION

  • Amplify the message by using a mass media platform (television) and complement the approach with a strong POS presence (field execution).

  • Dispatch a garment truck to different supermarkets in the province to collect used clothing and give it a second life. In addition to the TV campaign and media creative on TVA, a major web campaign was deployed with a focus on well-known influencers.

 
QuebecSPEE-STAFF WEBSITESmedia, all, retail