St-Hubert TAG

tagbanner.png

St-Hubert

Alex Tagliani

MANDATE

  • For the Rôtisseries St-Hubert, promote the delivery and drive-through services using the themes of the speed and efficiency of automotive racing.

  • Spotlight on the new sponsorship between St-Hubert and famous auto racing driver Alexandre Tagliani.

MARKET

Quebec

SOLUTION

  • Conceptualize and produce two web spots, in hidden camera mode, emphasizing the two key services.

  • Create a microsite featuring clips and a contest entry form to encourage viewing. The promotional efforts were designed to drive consumers to this microsite.

  • Develop and launch a strategy during the Salon Auto Sport de Québec, which would be deployed across different media and digital platforms.

 
QuebecSPEE-STAFF WEBSITESdigital, all, stunt