Goodfood

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Goodfood

Various activations

MANDATE

  • Promote Goodfood meal kit by encouraging consumers to use their online platform.

  • Increase brand awareness and highlight the benefits of using ready-to-cook meal kit boxes.

MARKET

Toronto, Montreal, Ottawa

SOLUTION

  • Deploy street teams to distribute promotional offers during rush hour in high traffic areas.

  • Promote Goodfood at high visibility events (ex: Ottawa Senators games and Lolë White Tour), to support advertising efforts and increase brand awareness.

  • IPads were available to generate on-site registrations and a competition was used to collect customer data.

 
Quebec, OntarioSPEE-STAFF WEBSITESall, sponsorship, field