JIF

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JIF

Taste the Jifference

MANDATE

  • Launch the JIF brand in Canada in an impactful way.

  • Offer product sampling aimed at generating consumer interests.

MARKET

Canada

SOLUTION

  • Encourage Canadians to taste the Jifference through various tastings.

  • Deploy in-store activations in order to drive immediate trial and purchase.

  • Deploy out-of-store activations, during major events or inside malls, in order to drive immediate and at home trials and purchase intent.

 
 
Quebec, OntarioSPEE-STAFF WEBSITESfield, all, sponsorship