STM Igloofest

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STM

Igloofest


MANDATE

  • Propose an original and entertaining experience for the STM users who are going to Igloofest. 

  • Position the STM as the first choice to go to Igloofest and return home.


MARKET

Montreal


SOLUTION

  • Deploy a Photobooth area in the interior corridor of the metro Champs-de-Mars and offer a contest to retain STM users and show them a good time.

  • Offer free tickets at the exit of Igloofest to encourage festival-goers to try STM's services to return home.

 
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