Desjardins Siam

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Desjardins

Siam


MANDATE

  • Leverage Desjardins’ title sponsorship.

  • Position Desjardins, throughout the brand activation, as a caring and human insurer to its policyholders by focussing on reassurance and support.

  • Invite visitors to consult an on-site auto insurance agent to find out about Desjardins’ services and competitive pricing.


MARKET

Montreal


SOLUTION

  • Develop an interactive game, allowing Desjardins to support its policyholders, in-line with the “reassurance” theme.

  • Develop a remote-controlled car circuit with various obstacles and levels of difficulty.

  • Data collection using a contest with a prize of $5,000.

  • Develop a welcoming environment for personalized consultations that is conducive to confidentiality.

 
 
QuebecSPEE-STAFF WEBSITESall, sponsorship