Nico Bar

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CCS

Canadian Cancer Society - Nico Bar

MANDATE

  • Engage young adults in a conversation about the concrete harmful effects that smoking has on the appearance.

  • Start a discussion on smoking cessation with the participants.

MARKET

Quebec

SOLUTION

  • Deploy the “Nico-Bar”, a promotional area that plays on the vocabulary of the bar universe, a space that is often familiar to customers.

  • Adopt a dynamic, intriguing and non-judgmental approach.

  • Demonstrate the harms of smoking and how it accelerates skin aging, through an interactive experience.

 
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