Bixi

BIXI

Free BIXI Sundays

MANDATE

• Further develop the BIXI image: from mode of transportation to the creation of opportunities.

• Make it “top of mind” for people who want to get around the city.

• Eliminate obstacles to trials by consumers.

MARKET

Montreal

SOLUTION

• Create Free BIXI Sundays with a contest, giveaways, and special activities for users.

• Summer presence of Manulife valets during major events, at special BIXI activities and at heavy-traffic stations.