Boréale

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Boréale

Mobile Boréale

MANDATE

  • Introduce and promote Boréale’s Artisanal product range to young professionals in downtown Montreal.

  • Generate a positive and memorable experience for Boréale.

MARKET

Montreal

SOLUTION

  • Offer a turn-key “happy-hour” concept (bar, waiters, bites, etc.) with tastings at businesses/offices in the greater Montreal area.

  • Offer a tasting of 4 beers from the Artisans series while explaining their characteristics.

  • Collect data to facilitate future interactions

 
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