STL Express

STL

Welcome to the Express STL

MANDATE

• Encourage drivers to try out STL services for their travel needs.

• Make STL the number one choice of transportation to major events in Laval.

MARKET

Quebec

SOLUTION

• Organize a tour to several key Laval city events.

• Create a promotional area, an interactive quiz and a contest.

  • Quiz: a quiz based game where participants had the opportunity to win promotional items and free STL tickets.

  • Contest: all participants were invited to participate in the contest “From home to The Laval Rocket”. Using an iPad, they were given the chance to win tickets to a Laval Rocket game, including VIP transportation in an STL bus.