Yellow Tail

 

MANDATE

  • Organize a memorable experience for Yellow Tail key influencers and customers.

  • Take advantage of this opportunity to generate social media content.

  • Ensure the "Wintering with Yellow Tail" theme.

SOLUTION

  • Invite influencers and buyers to Whistler for a multitude of winter-themed experiences.

  • Integrate the various Yellow Tail products into each proposed activity:

    • Exclusive dinner

    • Campfire and mulled wine

    • Helicopter ride

    • Snowshoeing excursion

    • Dinner in a mountain chalet with fireworks

    • Air yoga session

  • Ensure brand presence during each experience to guarantee maximum visibility during influencer posts.

  • Shooting and editing of several video versions (15s and 30s teaser).

 
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