St-Hubert BBQ

Sans titre (12).png

St-Hubert

BBQ all year long

MANDATE

  • Genereate a « buzz » around the new St-Hubert BBQ products.

  • Sample and incente purchase.

  • Create a stunt (viral aspect)

    invitations and live coverage of events.

MARKET

Quebec

SOLUTION

  • Communicate an amazing prize structure targeting a younger   audience.

  • Create a stunt using old BBQ’s (since we don’t need them anymore because St-Hubert as a solution for year-long BBQ)

  • Utilize a branded food truck to sample at retailers and to the general public.

 
QuebecSPEE-STAFF WEBSITESall, stunt, retail