IÖGO - Moment
MANDATE
Develop an experiential marketing campaign to raise awareness of the Iögo Moment brand, obtain in-store visibility, and increase sales.
MARKET
Quebec
SOLUTION
Media creativity radio campaign to win a seat in the iögo Moment bus and experience moments of pure joy.
In-store activities: games, contests and tasting.
Presence on social media: invitations and live coverage of events.
Public relations campaign: bloggers, nutrition columnists, media, etc.