L'Oréal - Loverdose

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L’Oréal

Loverdose

MANDATE

  • Celebrate the launch of the new Diesel fragrance “Loverdose” by featuring "Loverdose effect" (irresistible charm) while sampling the product.

MARKET

Montreal and Toronto

SOLUTION

  • Provide a unique experience to women who receive a sample of the fragrance.

  • In connection with the TV campaign, actors representing professionals, business people, musicians, and the general population ambushed the woman with instant claims of attraction and love in an unexpected way.

  • The activity captured by three cameras was subsequently aired via social media.

 
Ontario, QuebecSPEE-STAFF WEBSITESall, stunt, field, retail