Arctic Power - Alaska

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Arctic Power

Destination Alaska

MANDATE

  • Deploy a turnkey promotional campaign, combining visibility in mass media, major point of sale activities and merchant involvement in order to significantly increase sales of Arctic Power products.

MARKET

Quebec

SOLUTION

  • Creation of an advertisement starring Guy Richer, actor of Arctic Power’s first advertisement 30 years ago.

  • Deployment of promotional agents in more than twenty supermarkets.

  • Presence of Guy Richer hosting a game offering the possibility of winning instant prizes or one of the Alaskan cruises.

 
QuebecSPEE-STAFF WEBSITESall, retail, media, digital