Clarins

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Clarins

The refreshing bubble

MANDATE

  • Leverage Clarins’ Osheaga sponsorship to reach a young target as part of the launch of the MyClarins range.

  • To provide a memorable experience using the "refreshment" concept.

  • Engage target customers through interactive activation.

MARKET

Montreal

SOLUTION

  • Deploy a giant air-conditioned bubble featuring various refreshing experiences: air-conditioned area, water misters, slush, fresh water with fruit.

  • Offer samples and promotional items to all festival-goers visiting the promotional area in order to interact with as many women as possible.

  • Immortalize the festival-goers' experience with an original photobooth in a refreshing and playful environment.