Clarins
MANDATE
Leverage Clarins’ Osheaga sponsorship to reach a young target as part of the launch of the MyClarins range.
To provide a memorable experience using the "refreshment" concept.
Engage target customers through interactive activation.
MARKET
Montreal
SOLUTION
Deploy a giant air-conditioned bubble featuring various refreshing experiences: air-conditioned area, water misters, slush, fresh water with fruit.
Offer samples and promotional items to all festival-goers visiting the promotional area in order to interact with as many women as possible.
Immortalize the festival-goers' experience with an original photobooth in a refreshing and playful environment.