CISSSMO - Recruitment campaing for the new Vaudreuil-Soulanges Hospital

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CISSSMO

RECRUITMENT CAMPAING FOR THE NEW VAUDREUIL-SOULANGES HOSPITAL 

MANDATE

  • Develop a recruitment campaign ahead of the opening of the Vaudreuil-Soulanges Hospital (PHVS), which will open its doors in 2026 and for which more than 3,000 positions need to be filled.

MARKET

Montérégie-Ouest

SOLUTION

  • This project was initially planned as a “school tour” to interact directly with students and to inform them of future regional employment opportunities.

  • Given the current context (Covid-19), Speed recommended a regional mobile display campaign (phone, tablets, computers) along with a digital display (gas stations and shopping centers) campaign aimed at reaching 3 targeted audiences.

  • In order to help students discover the jobs that best suits them, a website was developed which included a "revealing quiz" which matched jobs  to student profiles.

  • Several links and information can be found on this platform, allowing students to have a better understanding of jobs, to facilitate consideration and to start a dialogue with their parents or a guidance counselor.

 
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