OBN 2024

 

MANDATE

  • Develop an impactful promotional space for the IGA sponsorship of the NBO Tennis.

  • Integrate the Revelations Foodtruck, Scene+ loyalty program and interactive experiences.

SOLUTION

  • Create a 30’ x 60’ footprint with a functional design.

  • Position the Revelations Foodtruck to maximize sampling.

  • Develop the Revelations interactive game, allowing visitors to select their own tasting experience.

  • Create an area dedicated to the Scene+ loyalty program and personalized IGA App offers.

  • Develop and furnish out a VIP area in the Salon Prive.

  • Recruit, train and supervise brand ambassadors for the 11-day tournament.

 
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