Nissan - Launch of the 2015 Micra

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Nissan

Launch of the 2015 Micra

MANDATE

  • Organize a public relations event targeting automotive journalists to reveal the new 2015 Micra.

MARKET

Quebec

SOLUTION

  • Invite automotive journalists to a special evening hosted by Penelope McQuade.

  • The format was inspired by her television talk show presented on Radio-Canada.

 
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