Couche-Tard - Coffee tour
MANDATE
Make consumers taste the various specialized coffees available at Couche-Tard and demonstrate the ease of use of the new coffee machines.
Accompany the tasting of pastries also available at Couche-Tard.
MARKET
Quebec
SOLUTION
Develop two tours, foodtruck and in-stores, in order to reach the target consumers during events and in their daily routine.
Offer in addition to a second free coffee via a coupon redeemable in store.