Amarula

Amarula

THE POP-UP EXHIBIT

MANDATE

• Educate consumer on the Amarula brand (The making of, the harvest, the legent, the awards).

• Help contribute to the sales objectives.

MARKET

Quebec

SOLUTION

• Sample the original Amarula + Amarula Coco

• Deploy a '20 x 20 'pop up positioned in the high traffic location in the shopping and also near a SAQ.

• With a exhibit style of display, present the brand and it’s story including:

  • VR component

  • An exclusive production by Montreal artist Laurence Valière, of an elephant made with Amarula cardboard boxes.

• Communicate the rebate and points available at the SAQ + the GWP available at the kiosk (with proof of purchase).