MONTRÉAL 375

Promenade Fleuve-Montagne


MANDATE

Inform the public of the existence of the Fleuve-Montagne pedestrian path and generate a buzz about it.

Ensure daily foot traffic on the path throughout the summer season.

Promote the Promenade as a must-do pedestrian attraction and poll users on their satisfaction levels.


SOLUTION

Implement a promotional campaign to publicize five strategic points of interest along the Promenade, where various cultural and interactive activities were being held.

Information agents roamed the path to hand out route maps and promote its principle features. Along with heightening awareness of the Promenade, this exercise lent a personal side to the summer experience.


MARKET

Montréal

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