Yellowtail
Yellowtail
Yellowtail
Yellowtail
Whistler
Whistler
Whistler
Whistler
Context
Yellow Tail is an Australian wine brand produced by the Casella family since 2001. Known for its approachability and fruity taste, it targets a wide audience with easy-drinking wines such as Shiraz, Merlot and Chardonnay. Thanks to its bold marketing and value for money, Yellow Tail has rapidly become one of our best-selling wines. Its relaxed, affordable style makes it a popular choice for unpretentious wine lovers.
Context
Yellow Tail is an Australian wine brand produced by the Casella family since 2001. Known for its approachability and fruity taste, it targets a wide audience with easy-drinking wines such as Shiraz, Merlot and Chardonnay. Thanks to its bold marketing and value for money, Yellow Tail has rapidly become one of our best-selling wines. Its relaxed, affordable style makes it a popular choice for unpretentious wine lovers.
Yellow Tail is an Australian wine brand produced by the Casella family since 2001. Known for its approachability and fruity taste, it targets a wide audience with easy-drinking wines such as Shiraz, Merlot and Chardonnay. Thanks to its bold marketing and value for money, Yellow Tail has rapidly become one of our best-selling wines. Its relaxed, affordable style makes it a popular choice for unpretentious wine lovers.
Yellow Tail is an Australian wine brand produced by the Casella family since 2001. Known for its approachability and fruity taste, it targets a wide audience with easy-drinking wines such as Shiraz, Merlot and Chardonnay. Thanks to its bold marketing and value for money, Yellow Tail has rapidly become one of our best-selling wines. Its relaxed, affordable style makes it a popular choice for unpretentious wine lovers.
Yellow Tail is an Australian wine brand produced by the Casella family since 2001. Known for its approachability and fruity taste, it targets a wide audience with easy-drinking wines such as Shiraz, Merlot and Chardonnay. Thanks to its bold marketing and value for money, Yellow Tail has rapidly become one of our best-selling wines. Its relaxed, affordable style makes it a popular choice for unpretentious wine lovers.
Mandate
Organize a memorable stay for Yellow Tail brand influencers and buyers.
Take advantage of this opportunity to generate content for distribution on social networks.
Ensure the “Wintering with Yellow Tail” theme.
Solution
Invite influencers and buyers to Whistler for a multitude of winter-themed experiences.
Integrate Yellow Tail products into each activity:
Exclusive dinner.
Campfire and mulled wine.
Helicopter tour.
Snowshoe excursion.
Dinner in a mountain chalet with fireworks.
Air yoga session.
Ensure brand presence during each experience to guarantee maximum visibility in influencer publications.
Shooting and editing of multi-version videos (15s and 30s teaser) for use in social media advertising campaigns.
8
8
8
8
Influencers
3
3
3
3
Activation Days
4
4
4
4
Videos
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Mandate
Organize a memorable stay for Yellow Tail brand influencers and buyers.
Take advantage of this opportunity to generate content for distribution on social networks.
Ensure the “Wintering with Yellow Tail” theme.
Solution
Invite influencers and buyers to Whistler for a multitude of winter-themed experiences.
Integrate Yellow Tail products into each activity:
Exclusive dinner.
Campfire and mulled wine.
Helicopter tour.
Snowshoe excursion.
Dinner in a mountain chalet with fireworks.
Air yoga session.
Ensure brand presence during each experience to guarantee maximum visibility in influencer publications.
Shooting and editing of multi-version videos (15s and 30s teaser) for use in social media advertising campaigns.