STM
STM
STM
STM
STM Partnerships
STM Partnerships
STM Partnerships
STM Partnerships
Context
The Société de transport de Montréal (STM) is the public corporation responsible for public transit on the island of Montreal. It operates a bus and metro network, serving millions of passengers every year. The STM aims to offer sustainable mobility by improving accessibility, reducing its environmental footprint and developing projects such as bus electrification. It plays a key role in the daily lives of Montrealers by facilitating their urban travel.
Context
The Société de transport de Montréal (STM) is the public corporation responsible for public transit on the island of Montreal. It operates a bus and metro network, serving millions of passengers every year. The STM aims to offer sustainable mobility by improving accessibility, reducing its environmental footprint and developing projects such as bus electrification. It plays a key role in the daily lives of Montrealers by facilitating their urban travel.
The Société de transport de Montréal (STM) is the public corporation responsible for public transit on the island of Montreal. It operates a bus and metro network, serving millions of passengers every year. The STM aims to offer sustainable mobility by improving accessibility, reducing its environmental footprint and developing projects such as bus electrification. It plays a key role in the daily lives of Montrealers by facilitating their urban travel.
The Société de transport de Montréal (STM) is the public corporation responsible for public transit on the island of Montreal. It operates a bus and metro network, serving millions of passengers every year. The STM aims to offer sustainable mobility by improving accessibility, reducing its environmental footprint and developing projects such as bus electrification. It plays a key role in the daily lives of Montrealers by facilitating their urban travel.
The Société de transport de Montréal (STM) is the public corporation responsible for public transit on the island of Montreal. It operates a bus and metro network, serving millions of passengers every year. The STM aims to offer sustainable mobility by improving accessibility, reducing its environmental footprint and developing projects such as bus electrification. It plays a key role in the daily lives of Montrealers by facilitating their urban travel.
Mandate
Ensure the STM's partnership with several Montreal events, and promote the “Qui se ressemble se rassemble” (Like attracts like) brand platform.
Recover materials from old MR63 metro cars and give them a second life.
Solution
For each activation, deploy a squad to :
Highlight the partnership.
Hand out STM instant prizes.
Collect a database for the newsletter via a QR code.
Inform consumers about the different routes available.
Design, create and produce urban promotional material (seating, interactive game, table, etc.) using recycled materials from old metro cars.
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Mandate
Ensure the STM's partnership with several Montreal events, and promote the “Qui se ressemble se rassemble” (Like attracts like) brand platform.
Recover materials from old MR63 metro cars and give them a second life.
Solution
For each activation, deploy a squad to :
Highlight the partnership.
Hand out STM instant prizes.
Collect a database for the newsletter via a QR code.
Inform consumers about the different routes available.
Design, create and produce urban promotional material (seating, interactive game, table, etc.) using recycled materials from old metro cars.