St-Hubert
St-Hubert
St-Hubert
St-Hubert
Alex Tagliani
Alex Tagliani
Alex Tagliani
Alex Tagliani
Context
St-Hubert, which has just partnered with Quebec race car driver Alex Tagliani, wishes to make a mark with bold activations combining adrenaline, speed, and iconic flavors. The brand aims to merge the excitement of motorsport with the pleasure of enjoying a good St-Hubert meal.
Context
St-Hubert, which has just partnered with Quebec race car driver Alex Tagliani, wishes to make a mark with bold activations combining adrenaline, speed, and iconic flavors. The brand aims to merge the excitement of motorsport with the pleasure of enjoying a good St-Hubert meal.
St-Hubert, which has just partnered with Quebec race car driver Alex Tagliani, wishes to make a mark with bold activations combining adrenaline, speed, and iconic flavors. The brand aims to merge the excitement of motorsport with the pleasure of enjoying a good St-Hubert meal.
St-Hubert, which has just partnered with Quebec race car driver Alex Tagliani, wishes to make a mark with bold activations combining adrenaline, speed, and iconic flavors. The brand aims to merge the excitement of motorsport with the pleasure of enjoying a good St-Hubert meal.
St-Hubert, which has just partnered with Quebec race car driver Alex Tagliani, wishes to make a mark with bold activations combining adrenaline, speed, and iconic flavors. The brand aims to merge the excitement of motorsport with the pleasure of enjoying a good St-Hubert meal.
Mandate
Promote delivery and drive-thru services related to the themes of speed and the efficiency of auto racing.
Highlight the new partnership between St-Hubert and the famous race car driver Alexandre Tagliani.
Solution
Conceptualize and produce two stunts using hidden camera, highlighting the two main services.
Post these stunts on social media with the aim of generating angagement and impressions.
Develop a launch strategy during the Québec Auto Sport Show together with a complementary PR and media campaign.
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Impressions
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Mandate
Promote delivery and drive-thru services related to the themes of speed and the efficiency of auto racing.
Highlight the new partnership between St-Hubert and the famous race car driver Alexandre Tagliani.
Solution
Conceptualize and produce two stunts using hidden camera, highlighting the two main services.
Post these stunts on social media with the aim of generating angagement and impressions.
Develop a launch strategy during the Québec Auto Sport Show together with a complementary PR and media campaign.