St-Hubert
St-Hubert
St-Hubert
St-Hubert
St-Fans
St-Fans
St-Fans
St-Fans
Context
St-Hubert entered into an unprecedented agreement with the Montreal Canadiens, enabling it to offer a province-wide promotion. This first for both partners represented a strategic opportunity for St-Hubert to stand out from the competition, particularly at the start of the year, when consumers are reducing their spending after the holiday season. It was also an opportunity for St-Hubert to pull off a major coup, by associating two strong brands with a promotion that would leave no one indifferent.
Context
St-Hubert entered into an unprecedented agreement with the Montreal Canadiens, enabling it to offer a province-wide promotion. This first for both partners represented a strategic opportunity for St-Hubert to stand out from the competition, particularly at the start of the year, when consumers are reducing their spending after the holiday season. It was also an opportunity for St-Hubert to pull off a major coup, by associating two strong brands with a promotion that would leave no one indifferent.
St-Hubert entered into an unprecedented agreement with the Montreal Canadiens, enabling it to offer a province-wide promotion. This first for both partners represented a strategic opportunity for St-Hubert to stand out from the competition, particularly at the start of the year, when consumers are reducing their spending after the holiday season. It was also an opportunity for St-Hubert to pull off a major coup, by associating two strong brands with a promotion that would leave no one indifferent.
St-Hubert entered into an unprecedented agreement with the Montreal Canadiens, enabling it to offer a province-wide promotion. This first for both partners represented a strategic opportunity for St-Hubert to stand out from the competition, particularly at the start of the year, when consumers are reducing their spending after the holiday season. It was also an opportunity for St-Hubert to pull off a major coup, by associating two strong brands with a promotion that would leave no one indifferent.
St-Hubert entered into an unprecedented agreement with the Montreal Canadiens, enabling it to offer a province-wide promotion. This first for both partners represented a strategic opportunity for St-Hubert to stand out from the competition, particularly at the start of the year, when consumers are reducing their spending after the holiday season. It was also an opportunity for St-Hubert to pull off a major coup, by associating two strong brands with a promotion that would leave no one indifferent.
Mandate
Highlight the partnership between two major Quebec brands, St-Hubert and the Montreal Canadiens.
Ensure mass communication of this partnership.
Generate sales throughout the promotion.
Solution
Develop a web contest mechanic, via a microsite, featuring $75,000 worth of prizes
Develop a participation mechanism to encourage repeat in-store purchases.
Develop various POS communication pieces deployed in the restaurants.
4,5M
4,5M
4,5M
4,5M
Contest Cards
1 545
1 545
1 545
1 545
Instant Prizes
$15K
$15K
$15K
$15K
Grand Prize
Back to Projects
Back to Projects
Mandate
Highlight the partnership between two major Quebec brands, St-Hubert and the Montreal Canadiens.
Ensure mass communication of this partnership.
Generate sales throughout the promotion.
Solution
Develop a web contest mechanic, via a microsite, featuring $75,000 worth of prizes
Develop a participation mechanism to encourage repeat in-store purchases.
Develop various POS communication pieces deployed in the restaurants.