St-Hubert
St-Hubert
St-Hubert
St-Hubert
BBQ à l'année
BBQ à l'année
BBQ à l'année
BBQ à l'année
Context
St-Hubert Rotisseries is a story of passion and precision, determination and innovation. This is what explains the phenomenal success of St-Hubert chicken and the diverse menu that features it, ever since the very first restaurant opened in 1951.
Context
St-Hubert Rotisseries is a story of passion and precision, determination and innovation. This is what explains the phenomenal success of St-Hubert chicken and the diverse menu that features it, ever since the very first restaurant opened in 1951.
St-Hubert Rotisseries is a story of passion and precision, determination and innovation. This is what explains the phenomenal success of St-Hubert chicken and the diverse menu that features it, ever since the very first restaurant opened in 1951.
St-Hubert Rotisseries is a story of passion and precision, determination and innovation. This is what explains the phenomenal success of St-Hubert chicken and the diverse menu that features it, ever since the very first restaurant opened in 1951.
St-Hubert Rotisseries is a story of passion and precision, determination and innovation. This is what explains the phenomenal success of St-Hubert chicken and the diverse menu that features it, ever since the very first restaurant opened in 1951.
Mandate
Genereate a buzz around the new St-Hubert BBQ products.
Sample and incentivize purchase.
Create a stunt to share accross social chanels.
Solution
Transform a food truck to match the St-Hubert “BBQ à l'année“ campaign in order to:
Increase the campaign visibility.
Cook the necessary food for each activation (in compliance with MAPAQ regulations).
Visit busy commercial streets as well as various retail locations.
Create a stunt featuring a well-known percussion group using BBQ items as instruments.
Share these videos on social media to generate visibility.
Organize a contest accessible through the activation website and various online platforms.
Back to Projects
Back to Projects
Mandate
Genereate a buzz around the new St-Hubert BBQ products.
Sample and incentivize purchase.
Create a stunt to share accross social chanels.
Solution
Transform a food truck to match the St-Hubert “BBQ à l'année“ campaign in order to:
Increase the campaign visibility.
Cook the necessary food for each activation (in compliance with MAPAQ regulations).
Visit busy commercial streets as well as various retail locations.
Create a stunt featuring a well-known percussion group using BBQ items as instruments.
Share these videos on social media to generate visibility.
Organize a contest accessible through the activation website and various online platforms.