RSEQ
RSEQ
RSEQ
RSEQ
RSEQ Tour
RSEQ Tour
RSEQ Tour
RSEQ Tour
Context
The RSEQ (Réseau du sport étudiant du Québec) is an organization that oversees and promotes student sports throughout the province. It brings together primary and secondary schools, CEGEPs and universities to organize competitions in various sporting disciplines. Its aim is to promote educational success through sport, by instilling values such as respect, surpassing oneself and perseverance. The RSEQ plays a key role in the development of amateur sport in Quebec, while encouraging a healthy lifestyle among young athletes.
Context
The RSEQ (Réseau du sport étudiant du Québec) is an organization that oversees and promotes student sports throughout the province. It brings together primary and secondary schools, CEGEPs and universities to organize competitions in various sporting disciplines. Its aim is to promote educational success through sport, by instilling values such as respect, surpassing oneself and perseverance. The RSEQ plays a key role in the development of amateur sport in Quebec, while encouraging a healthy lifestyle among young athletes.
The RSEQ (Réseau du sport étudiant du Québec) is an organization that oversees and promotes student sports throughout the province. It brings together primary and secondary schools, CEGEPs and universities to organize competitions in various sporting disciplines. Its aim is to promote educational success through sport, by instilling values such as respect, surpassing oneself and perseverance. The RSEQ plays a key role in the development of amateur sport in Quebec, while encouraging a healthy lifestyle among young athletes.
The RSEQ (Réseau du sport étudiant du Québec) is an organization that oversees and promotes student sports throughout the province. It brings together primary and secondary schools, CEGEPs and universities to organize competitions in various sporting disciplines. Its aim is to promote educational success through sport, by instilling values such as respect, surpassing oneself and perseverance. The RSEQ plays a key role in the development of amateur sport in Quebec, while encouraging a healthy lifestyle among young athletes.
The RSEQ (Réseau du sport étudiant du Québec) is an organization that oversees and promotes student sports throughout the province. It brings together primary and secondary schools, CEGEPs and universities to organize competitions in various sporting disciplines. Its aim is to promote educational success through sport, by instilling values such as respect, surpassing oneself and perseverance. The RSEQ plays a key role in the development of amateur sport in Quebec, while encouraging a healthy lifestyle among young athletes.
Mandate
Organize a tour of Quebec schools to promote sports to high school students.
Address young people in a “non-judgmental” way
Reach out to schools in the RSEQ's 14 regional bodies.
Offer a turnkey service to the RSEQ (design, ideation, creation, production, execution, animation, supervision, logistics, assembly, dismantling, transportation, activity and end-of-campaign reports).
Solution
Design a fun sports course to enable youngsters to have fun and discover less traditional sports, while avoiding the competitive aspect that often hinders participation.
4 zones were developed:
Golf zone
Interactive zone
Sports zone
Relaxation and Instagram zone
Provided a team of brand ambassadors with multiple sport comptencies to demonstrate and teach skills to the participants.
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Regions
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Establishments
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Interactions
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Mandate
Organize a tour of Quebec schools to promote sports to high school students.
Address young people in a “non-judgmental” way
Reach out to schools in the RSEQ's 14 regional bodies.
Offer a turnkey service to the RSEQ (design, ideation, creation, production, execution, animation, supervision, logistics, assembly, dismantling, transportation, activity and end-of-campaign reports).
Solution
Design a fun sports course to enable youngsters to have fun and discover less traditional sports, while avoiding the competitive aspect that often hinders participation.
4 zones were developed:
Golf zone
Interactive zone
Sports zone
Relaxation and Instagram zone
Provided a team of brand ambassadors with multiple sport comptencies to demonstrate and teach skills to the participants.