Rouge FM
Rouge FM
Rouge FM
Rouge FM
Complètement midi
Complètement midi
Complètement midi
Complètement midi
Context
Rouge FM is a Quebec radio station belonging to the Bell Media network. Launched in 2004, it stands out for its varied music programming, featuring current hits as well as classics. With a strong presence in several regions of Quebec, Rouge FM has become a benchmark in entertainment and music for a broad French-speaking audience.
Context
Rouge FM is a Quebec radio station belonging to the Bell Media network. Launched in 2004, it stands out for its varied music programming, featuring current hits as well as classics. With a strong presence in several regions of Quebec, Rouge FM has become a benchmark in entertainment and music for a broad French-speaking audience.
Rouge FM is a Quebec radio station belonging to the Bell Media network. Launched in 2004, it stands out for its varied music programming, featuring current hits as well as classics. With a strong presence in several regions of Quebec, Rouge FM has become a benchmark in entertainment and music for a broad French-speaking audience.
Rouge FM is a Quebec radio station belonging to the Bell Media network. Launched in 2004, it stands out for its varied music programming, featuring current hits as well as classics. With a strong presence in several regions of Quebec, Rouge FM has become a benchmark in entertainment and music for a broad French-speaking audience.
Rouge FM is a Quebec radio station belonging to the Bell Media network. Launched in 2004, it stands out for its varied music programming, featuring current hits as well as classics. With a strong presence in several regions of Quebec, Rouge FM has become a benchmark in entertainment and music for a broad French-speaking audience.
Mandate
Promote the Rouge FM lunchtime show, hosted by Pierre Hébert and Christine Morency.
Reach the primary target of women aged 35 to 49, particularly in the Gatineau, Trois-Rivières and Québec City regions.
Solution
Target high traffic shopping malls in the three primary regions.
Install a completely red zone to highlight the station's identity.
Following the success of the host's TikTok post featuring the trendy “throw the pencil in the cup” game, an oversized version was created specifically to allow participants to win the official Rouge FM coffee mug and pencils.
Consumers who signed up for the Rouge FM newsletter were automatically entered for a chance to win a $500 gift card from the shopping mall visited.
1,5 K
1,5 K
1,5 K
1,5 K
Gifts Offered
1,8 K
1,8 K
1,8 K
1,8 K
Contest Participants
12 K
12 K
12 K
12 K
On-site Impressions
Back to Projects
Back to Projects
Mandate
Promote the Rouge FM lunchtime show, hosted by Pierre Hébert and Christine Morency.
Reach the primary target of women aged 35 to 49, particularly in the Gatineau, Trois-Rivières and Québec City regions.
Solution
Target high traffic shopping malls in the three primary regions.
Install a completely red zone to highlight the station's identity.
Following the success of the host's TikTok post featuring the trendy “throw the pencil in the cup” game, an oversized version was created specifically to allow participants to win the official Rouge FM coffee mug and pencils.
Consumers who signed up for the Rouge FM newsletter were automatically entered for a chance to win a $500 gift card from the shopping mall visited.