Pinty's
Pinty's
Pinty's
Pinty's
Pinty's VIP Garage
Pinty's VIP Garage
Pinty's VIP Garage
Pinty's VIP Garage
Context
Founded in 1943 in Burlington, Canada, Pinty's Delicious Foods Inc. is a leader in frozen foods.
Its marketing strategy, focused on major sporting events such as NASCAR and the Canadian Football League's Grey Cup, has strengthened its market presence and popularity.
A true institution among our anglophone neighbours, but still relatively unknown in Quebec, Pinty's aims to conquer the Quebec market.
Context
Founded in 1943 in Burlington, Canada, Pinty's Delicious Foods Inc. is a leader in frozen foods.
Its marketing strategy, focused on major sporting events such as NASCAR and the Canadian Football League's Grey Cup, has strengthened its market presence and popularity.
A true institution among our anglophone neighbours, but still relatively unknown in Quebec, Pinty's aims to conquer the Quebec market.
Founded in 1943 in Burlington, Canada, Pinty's Delicious Foods Inc. is a leader in frozen foods.
Its marketing strategy, focused on major sporting events such as NASCAR and the Canadian Football League's Grey Cup, has strengthened its market presence and popularity.
A true institution among our anglophone neighbours, but still relatively unknown in Quebec, Pinty's aims to conquer the Quebec market.
Founded in 1943 in Burlington, Canada, Pinty's Delicious Foods Inc. is a leader in frozen foods.
Its marketing strategy, focused on major sporting events such as NASCAR and the Canadian Football League's Grey Cup, has strengthened its market presence and popularity.
A true institution among our anglophone neighbours, but still relatively unknown in Quebec, Pinty's aims to conquer the Quebec market.
Founded in 1943 in Burlington, Canada, Pinty's Delicious Foods Inc. is a leader in frozen foods.
Its marketing strategy, focused on major sporting events such as NASCAR and the Canadian Football League's Grey Cup, has strengthened its market presence and popularity.
A true institution among our anglophone neighbours, but still relatively unknown in Quebec, Pinty's aims to conquer the Quebec market.
Mandate
Host Pinty's employees and their guests over the three days of the race.
Raise Pinty's brand awareness amongst the fans.
Solution
Design a VIP area furnished in the brand's colour palet.
Schedule drop-in visits by several NASCAR drivers throughout the three day race week-end.
Using a branded cart, our roaming mobile squad engaged with spectators and created excitement by distributing swag.
Deployment of a customized cart, driven by our mobile squad, to meet race spectators and promote the brand to the general public.
300
300
300
300
Promotional Items Distributed
3
3
3
3
Activation Days
1,200
1,200
1,200
1,200
Interactions
Back to Projects
Back to Projects
Mandate
Host Pinty's employees and their guests over the three days of the race.
Raise Pinty's brand awareness amongst the fans.
Solution
Design a VIP area furnished in the brand's colour palet.
Schedule drop-in visits by several NASCAR drivers throughout the three day race week-end.
Using a branded cart, our roaming mobile squad engaged with spectators and created excitement by distributing swag.
Deployment of a customized cart, driven by our mobile squad, to meet race spectators and promote the brand to the general public.