IGA
IGA
IGA
IGA
National Bank Open
National Bank Open
National Bank Open
National Bank Open
Context
As part of its partnership with Tennis Canada, IGA is joining forces with the National Bank Open 2024 to strengthen its visibility and connection with tennis fans.
IGA wanted to develop a brand experience aimed at emotionally engaging the public through interactions, tastings and spaces dedicated to IGA products.
Context
As part of its partnership with Tennis Canada, IGA is joining forces with the National Bank Open 2024 to strengthen its visibility and connection with tennis fans.
IGA wanted to develop a brand experience aimed at emotionally engaging the public through interactions, tastings and spaces dedicated to IGA products.
As part of its partnership with Tennis Canada, IGA is joining forces with the National Bank Open 2024 to strengthen its visibility and connection with tennis fans.
IGA wanted to develop a brand experience aimed at emotionally engaging the public through interactions, tastings and spaces dedicated to IGA products.
As part of its partnership with Tennis Canada, IGA is joining forces with the National Bank Open 2024 to strengthen its visibility and connection with tennis fans.
IGA wanted to develop a brand experience aimed at emotionally engaging the public through interactions, tastings and spaces dedicated to IGA products.
As part of its partnership with Tennis Canada, IGA is joining forces with the National Bank Open 2024 to strengthen its visibility and connection with tennis fans.
IGA wanted to develop a brand experience aimed at emotionally engaging the public through interactions, tastings and spaces dedicated to IGA products.
Mandate
Create a brand experience to showcase IGA during the National Bank Open.
Integrate the new Scène+ loyalty program and the “Foodtruck” featuring Revelations products, available exclusively at IGA.
Animate the bleacher section dedicated to IGA.
Develop and install a VIP area in the Salon privé.
Solution
Development of a striking promotional space featuring the following elements:
A large-scale reception arch
A fully customized interactive game to showcase Revelations products
Revelations food truck offering product samples only available at IGA.
A Scène+ photo section allowing members to leave with a personalized souvenir bag.
A shaded lounge area to take a break.
A contest for a chance to win one of five $1,000 gift cards.
A warm and welcoming atmosphere for VIP guests.
Offer cushions for a better experience during matches, plus cheering signs to set the mood.
9,700
9,700
9,700
9,700
Tastings
2,395
2,395
2,395
2,395
Souvenir Bags
26 K
26 K
26 K
26 K
Visitors
Back to Projects
Back to Projects
Mandate
Create a brand experience to showcase IGA during the National Bank Open.
Integrate the new Scène+ loyalty program and the “Foodtruck” featuring Revelations products, available exclusively at IGA.
Animate the bleacher section dedicated to IGA.
Develop and install a VIP area in the Salon privé.
Solution
Development of a striking promotional space featuring the following elements:
A large-scale reception arch
A fully customized interactive game to showcase Revelations products
Revelations food truck offering product samples only available at IGA.
A Scène+ photo section allowing members to leave with a personalized souvenir bag.
A shaded lounge area to take a break.
A contest for a chance to win one of five $1,000 gift cards.
A warm and welcoming atmosphere for VIP guests.
Offer cushions for a better experience during matches, plus cheering signs to set the mood.