Nivea
Nivea
Nivea
Nivea
Nivea Haus
Nivea Haus
Nivea Haus
Nivea Haus
Context
Nivea is a German brand specializing in skin care and personal hygiene products, recognized worldwide for its iconic packaging. It belongs to the Beiersdorf group, founded in Hamburg. The name “Nivea” comes from the Latin niveus, meaning “white as snow”, in reference to the color of its first moisturizing cream, launched in 1911.
Context
Nivea is a German brand specializing in skin care and personal hygiene products, recognized worldwide for its iconic packaging. It belongs to the Beiersdorf group, founded in Hamburg. The name “Nivea” comes from the Latin niveus, meaning “white as snow”, in reference to the color of its first moisturizing cream, launched in 1911.
Nivea is a German brand specializing in skin care and personal hygiene products, recognized worldwide for its iconic packaging. It belongs to the Beiersdorf group, founded in Hamburg. The name “Nivea” comes from the Latin niveus, meaning “white as snow”, in reference to the color of its first moisturizing cream, launched in 1911.
Nivea is a German brand specializing in skin care and personal hygiene products, recognized worldwide for its iconic packaging. It belongs to the Beiersdorf group, founded in Hamburg. The name “Nivea” comes from the Latin niveus, meaning “white as snow”, in reference to the color of its first moisturizing cream, launched in 1911.
Nivea is a German brand specializing in skin care and personal hygiene products, recognized worldwide for its iconic packaging. It belongs to the Beiersdorf group, founded in Hamburg. The name “Nivea” comes from the Latin niveus, meaning “white as snow”, in reference to the color of its first moisturizing cream, launched in 1911.
Mandate
To celebrate 100 years of Nivea and provide information on the company's history.
Promote Nivea products.
Create an unexpected brand experience for consumers.
Solution
Create a pop-up store.
Showcase the entire Nivea product range
Offer professional advice to consumers to ensure Nivea's positioning.
Recreate the history of the last 100 years of Nivea through different zones (photos, packaging, etc.).
Offer samples in a branded gift bag.
Maximize use of the boutique to create VIP experiences for various partners (sales force, buyers, etc.).
Deploy field teams close to the boutique to invite passers-by and create excitement.
Provide a turnkey service for the entire project (planning, location search, design, installation, printing, activation, staff recruitment, uniforms, reporting, etc.).
10
10
10
10
Days of Activities
5.8M
5.8M
5.8M
5.8M
Impressions
89,036
89,036
89,036
89,036
Contest Subscriptions
Back to Projects
Back to Projects
Mandate
To celebrate 100 years of Nivea and provide information on the company's history.
Promote Nivea products.
Create an unexpected brand experience for consumers.
Solution
Create a pop-up store.
Showcase the entire Nivea product range
Offer professional advice to consumers to ensure Nivea's positioning.
Recreate the history of the last 100 years of Nivea through different zones (photos, packaging, etc.).
Offer samples in a branded gift bag.
Maximize use of the boutique to create VIP experiences for various partners (sales force, buyers, etc.).
Deploy field teams close to the boutique to invite passers-by and create excitement.
Provide a turnkey service for the entire project (planning, location search, design, installation, printing, activation, staff recruitment, uniforms, reporting, etc.).