La Parisienne
La Parisienne
La Parisienne
La Parisienne
In Responsible Mode
In Responsible Mode
In Responsible Mode
In Responsible Mode
Context
In recent years, La Parisienne has effectively conveyed its “in responsible mode” through advertising campaigns, social media and in-store activations (clothing collection). This campaign was aimed at helping to confirm this positioning and take it even further by motivating consumers to purchase the product at the point of sale.
Context
In recent years, La Parisienne has effectively conveyed its “in responsible mode” through advertising campaigns, social media and in-store activations (clothing collection). This campaign was aimed at helping to confirm this positioning and take it even further by motivating consumers to purchase the product at the point of sale.
In recent years, La Parisienne has effectively conveyed its “in responsible mode” through advertising campaigns, social media and in-store activations (clothing collection). This campaign was aimed at helping to confirm this positioning and take it even further by motivating consumers to purchase the product at the point of sale.
In recent years, La Parisienne has effectively conveyed its “in responsible mode” through advertising campaigns, social media and in-store activations (clothing collection). This campaign was aimed at helping to confirm this positioning and take it even further by motivating consumers to purchase the product at the point of sale.
In recent years, La Parisienne has effectively conveyed its “in responsible mode” through advertising campaigns, social media and in-store activations (clothing collection). This campaign was aimed at helping to confirm this positioning and take it even further by motivating consumers to purchase the product at the point of sale.
Mandate
Stimulate consumer interest in the La Parisienne brand and generate in-store sales (trial and buy-back).
Encourage retailers to participate in secondary displays.
Bring the brand positioning “#ENMODERESPONSABLE” to life.
Solution
Convey the message via a range of high-profile media with a very wide reach (TVA: Salut Bonjour, Clin d'oeil) and energize the approach with a strong point-of-sale presence (rollout).
Deployment of a clothing truck to various grocery stores across the province to collect clothing and give it a second life.
In addition to the TV campaign and creative media on TVA, a major web campaign was put forward, drawing on well-known influencers.
23 K
23 K
23 K
23 K
Facebook Views
18 M
18 M
18 M
18 M
Media Impressions
15
15
15
15
Stores visited
Back to Projects
Back to Projects
Mandate
Stimulate consumer interest in the La Parisienne brand and generate in-store sales (trial and buy-back).
Encourage retailers to participate in secondary displays.
Bring the brand positioning “#ENMODERESPONSABLE” to life.
Solution
Convey the message via a range of high-profile media with a very wide reach (TVA: Salut Bonjour, Clin d'oeil) and energize the approach with a strong point-of-sale presence (rollout).
Deployment of a clothing truck to various grocery stores across the province to collect clothing and give it a second life.
In addition to the TV campaign and creative media on TVA, a major web campaign was put forward, drawing on well-known influencers.