Jif
Jif
Jif
Jif
Taste the Jifference
Taste the Jifference
Taste the Jifference
Taste the Jifference
Context
JIF, that's good!
JIF stands out for its creamy texture and authentic taste, thanks to the richness of its peanut butter, containing over 1,300 peanuts per jar. Perfect for spreads, recipes and snacks, Jif offers a unique taste experience. Through its campaign, the brand invites Canadians to discover the “Jifference” by highlighting the richness of its product.
Context
JIF, that's good!
JIF stands out for its creamy texture and authentic taste, thanks to the richness of its peanut butter, containing over 1,300 peanuts per jar. Perfect for spreads, recipes and snacks, Jif offers a unique taste experience. Through its campaign, the brand invites Canadians to discover the “Jifference” by highlighting the richness of its product.
JIF, that's good!
JIF stands out for its creamy texture and authentic taste, thanks to the richness of its peanut butter, containing over 1,300 peanuts per jar. Perfect for spreads, recipes and snacks, Jif offers a unique taste experience. Through its campaign, the brand invites Canadians to discover the “Jifference” by highlighting the richness of its product.
JIF, that's good!
JIF stands out for its creamy texture and authentic taste, thanks to the richness of its peanut butter, containing over 1,300 peanuts per jar. Perfect for spreads, recipes and snacks, Jif offers a unique taste experience. Through its campaign, the brand invites Canadians to discover the “Jifference” by highlighting the richness of its product.
JIF, that's good!
JIF stands out for its creamy texture and authentic taste, thanks to the richness of its peanut butter, containing over 1,300 peanuts per jar. Perfect for spreads, recipes and snacks, Jif offers a unique taste experience. Through its campaign, the brand invites Canadians to discover the “Jifference” by highlighting the richness of its product.
Mandate
Support the launch of the Jif brand in Canada in a big way
Massive product sampling to stimulate consumer interest in the brand.
Offer a turnkey service to the client (from planning to execution, including recommendations of events/locations to visit in Canada).
Solution
Encourage Canadians to taste the Jifference through a variety of tastings:
In grocery stores
On the busiest streets in major urban centers
At major events.
Offer discounts to encourage purchases and repeat purchases.
Sponsor major events to establish brand presence including:
A Jif hot air balloon at the Montgolfières International hot air balloon festival.
Create giant replicas of the Jif peanut jar and the 1,300 peanuts in each jar.
550
550
550
550
Stores
200 K
200 K
200 K
200 K
Samples Distributed
1 M
1 M
1 M
1 M
Impressions
Back to Projects
Back to Projects
Mandate
Support the launch of the Jif brand in Canada in a big way
Massive product sampling to stimulate consumer interest in the brand.
Offer a turnkey service to the client (from planning to execution, including recommendations of events/locations to visit in Canada).
Solution
Encourage Canadians to taste the Jifference through a variety of tastings:
In grocery stores
On the busiest streets in major urban centers
At major events.
Offer discounts to encourage purchases and repeat purchases.
Sponsor major events to establish brand presence including:
A Jif hot air balloon at the Montgolfières International hot air balloon festival.
Create giant replicas of the Jif peanut jar and the 1,300 peanuts in each jar.