Jack Daniel's
Jack Daniel's
Jack Daniel's
Jack Daniel's
Festival Zone
Festival Zone
Festival Zone
Festival Zone
Context
Jack Daniel's is an American whiskey brand founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee. It is best known for its Tennessee Whiskey, a type of bourbon that is charcoal-filtered (Lincoln County process) before casking, giving it a distinctive taste. Jack Daniel's is strongly associated with an image of tradition, music (especially rock and country) and authentic American culture.
Context
Jack Daniel's is an American whiskey brand founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee. It is best known for its Tennessee Whiskey, a type of bourbon that is charcoal-filtered (Lincoln County process) before casking, giving it a distinctive taste. Jack Daniel's is strongly associated with an image of tradition, music (especially rock and country) and authentic American culture.
Jack Daniel's is an American whiskey brand founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee. It is best known for its Tennessee Whiskey, a type of bourbon that is charcoal-filtered (Lincoln County process) before casking, giving it a distinctive taste. Jack Daniel's is strongly associated with an image of tradition, music (especially rock and country) and authentic American culture.
Jack Daniel's is an American whiskey brand founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee. It is best known for its Tennessee Whiskey, a type of bourbon that is charcoal-filtered (Lincoln County process) before casking, giving it a distinctive taste. Jack Daniel's is strongly associated with an image of tradition, music (especially rock and country) and authentic American culture.
Jack Daniel's is an American whiskey brand founded in 1866 by Jasper Newton “Jack” Daniel in Lynchburg, Tennessee. It is best known for its Tennessee Whiskey, a type of bourbon that is charcoal-filtered (Lincoln County process) before casking, giving it a distinctive taste. Jack Daniel's is strongly associated with an image of tradition, music (especially rock and country) and authentic American culture.
Mandate
Ensure the animation of the Jack Daniel's zone during major events sponsored across Canada (F1 Canadian GP, Osheaga, the Calgary Stampede).
Solution
Support the brand through :
Recruiting and training supervisors and brand ambassadors that are aligned to the Jack Daniel's brand image (tattoos, piercings, etc.).
Uniform recommendations
Inventory management
Activity reports
Back to Projects
Back to Projects
Mandate
Ensure the animation of the Jack Daniel's zone during major events sponsored across Canada (F1 Canadian GP, Osheaga, the Calgary Stampede).
Solution
Support the brand through :
Recruiting and training supervisors and brand ambassadors that are aligned to the Jack Daniel's brand image (tattoos, piercings, etc.).
Uniform recommendations
Inventory management
Activity reports