IÖGO
IÖGO
IÖGO
IÖGO
IÖGO Moments
IÖGO Moments
IÖGO Moments
IÖGO Moments
Context
Lactalis is a Canadian company specializing in the production of dairy products, including yogurts. Launched in 2012, IÖGO quickly gained popularity thanks to its innovative, high-quality yogurts. In just a few years, it has become one of the most recognized brands in the Canadian dairy industry, offering a varied range of yogurts to meet the needs and tastes of its consumers.
Context
Lactalis is a Canadian company specializing in the production of dairy products, including yogurts. Launched in 2012, IÖGO quickly gained popularity thanks to its innovative, high-quality yogurts. In just a few years, it has become one of the most recognized brands in the Canadian dairy industry, offering a varied range of yogurts to meet the needs and tastes of its consumers.
Lactalis is a Canadian company specializing in the production of dairy products, including yogurts. Launched in 2012, IÖGO quickly gained popularity thanks to its innovative, high-quality yogurts. In just a few years, it has become one of the most recognized brands in the Canadian dairy industry, offering a varied range of yogurts to meet the needs and tastes of its consumers.
Lactalis is a Canadian company specializing in the production of dairy products, including yogurts. Launched in 2012, IÖGO quickly gained popularity thanks to its innovative, high-quality yogurts. In just a few years, it has become one of the most recognized brands in the Canadian dairy industry, offering a varied range of yogurts to meet the needs and tastes of its consumers.
Lactalis is a Canadian company specializing in the production of dairy products, including yogurts. Launched in 2012, IÖGO quickly gained popularity thanks to its innovative, high-quality yogurts. In just a few years, it has become one of the most recognized brands in the Canadian dairy industry, offering a varied range of yogurts to meet the needs and tastes of its consumers.
Mandate
Develop an experiential marketing campaign to raise awareness of the Iögo Moment brand.
Gain in-store visibility and increase sales.
Solution
Media creativity radio campaign allowing consumers to win a seat on the IÖGO bus to experience moments of pure pleasure.
In-store activities: games, competitions and tastings.
Social media presence: invitations and live coverage of events.
Public relations campaign: bloggers, food writers, media, etc.
5,7M
5,7M
5,7M
5,7M
Media Impressions
55,000
55,000
55,000
55,000
Direct Interactions
45,000
45,000
45,000
45,000
Products Distributed
Back to Projects
Back to Projects
Mandate
Develop an experiential marketing campaign to raise awareness of the Iögo Moment brand.
Gain in-store visibility and increase sales.
Solution
Media creativity radio campaign allowing consumers to win a seat on the IÖGO bus to experience moments of pure pleasure.
In-store activities: games, competitions and tastings.
Social media presence: invitations and live coverage of events.
Public relations campaign: bloggers, food writers, media, etc.