IGA
IGA
IGA
IGA
Rouge et Or
Rouge et Or
Rouge et Or
Rouge et Or
Context
IGA merchants develop local involvement initiatives to contribute to the well-being of their communities. From sports organizations to charities, IGA merchants are there to lend a helping hand.
Context
IGA merchants develop local involvement initiatives to contribute to the well-being of their communities. From sports organizations to charities, IGA merchants are there to lend a helping hand.
IGA merchants develop local involvement initiatives to contribute to the well-being of their communities. From sports organizations to charities, IGA merchants are there to lend a helping hand.
IGA merchants develop local involvement initiatives to contribute to the well-being of their communities. From sports organizations to charities, IGA merchants are there to lend a helping hand.
IGA merchants develop local involvement initiatives to contribute to the well-being of their communities. From sports organizations to charities, IGA merchants are there to lend a helping hand.
Mandate
Establish IGA's presence at Rouge et Or games.
Design the concept so that it can be reused for other brand sponsorships.
Create a buzz around the rivalry game to engage fans, making it an unforgettable experience.
Solution
Creation of a fun and playful concept to identify “real” football fans.
A “scream cage” was designed and built to calculate the decibels emitted when a fan cheers on his team.
Prizes were awarded to the biggest fans of the day.
Contest mechanic allowed for entries via QR code.
A team of BA's was on site to encourage fans and incite participation.
1,067
1,067
1,067
1,067
Contest Participants
400+
400+
400+
400+
Scream Cage Participants
30
30
30
30
Pairs of Tickets Won
Back to Projects
Back to Projects
Mandate
Establish IGA's presence at Rouge et Or games.
Design the concept so that it can be reused for other brand sponsorships.
Create a buzz around the rivalry game to engage fans, making it an unforgettable experience.
Solution
Creation of a fun and playful concept to identify “real” football fans.
A “scream cage” was designed and built to calculate the decibels emitted when a fan cheers on his team.
Prizes were awarded to the biggest fans of the day.
Contest mechanic allowed for entries via QR code.
A team of BA's was on site to encourage fans and incite participation.