IGA
IGA
IGA
IGA
Quebec city international Pee-Wee Hockey Tournament
Quebec city international Pee-Wee Hockey Tournament
Quebec city international Pee-Wee Hockey Tournament
Quebec city international Pee-Wee Hockey Tournament
Context
The Quebec city international Pee-Wee Hockey Tournament is one of the most emblematic sporting events in the world of junior hockey. Aimed at young players aged 11 to 12, this international competition takes place in Quebec City. The Pee-wee Cup offers talented youngsters an exceptional opportunity to measure themselves against teams from all over the world, creating a competitive and enriching environment.
Context
The Quebec city international Pee-Wee Hockey Tournament is one of the most emblematic sporting events in the world of junior hockey. Aimed at young players aged 11 to 12, this international competition takes place in Quebec City. The Pee-wee Cup offers talented youngsters an exceptional opportunity to measure themselves against teams from all over the world, creating a competitive and enriching environment.
The Quebec city international Pee-Wee Hockey Tournament is one of the most emblematic sporting events in the world of junior hockey. Aimed at young players aged 11 to 12, this international competition takes place in Quebec City. The Pee-wee Cup offers talented youngsters an exceptional opportunity to measure themselves against teams from all over the world, creating a competitive and enriching environment.
The Quebec city international Pee-Wee Hockey Tournament is one of the most emblematic sporting events in the world of junior hockey. Aimed at young players aged 11 to 12, this international competition takes place in Quebec City. The Pee-wee Cup offers talented youngsters an exceptional opportunity to measure themselves against teams from all over the world, creating a competitive and enriching environment.
The Quebec city international Pee-Wee Hockey Tournament is one of the most emblematic sporting events in the world of junior hockey. Aimed at young players aged 11 to 12, this international competition takes place in Quebec City. The Pee-wee Cup offers talented youngsters an exceptional opportunity to measure themselves against teams from all over the world, creating a competitive and enriching environment.
Mandate
Leverage IGA's sponsorship of the 2025 Quebec city international Pee-Wee Hockey Tournament by ensuring a multi-pronged presence (brand visibility in arenas, activations for spectators, players and visitors).
Solution
On-screen interactive game (on the jumbotron)
Book an activation space to interact with :
Parents:
Plinko game to earn Scene+ points.
Spectators:
Distribution of popcorn, foam hands and applesauce.
Three on-screen animated games (IGA Charades, IGA grocery bag game, where the Scene+ Fan Hides)
Players:
Giant Tic-Tac-Toe game.
3500
3500
3500
3500
Interactions
2000
2000
2000
2000
IGA Products Offered
1000
1000
1000
1000
Foam Hands Distributed
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Mandate
Leverage IGA's sponsorship of the 2025 Quebec city international Pee-Wee Hockey Tournament by ensuring a multi-pronged presence (brand visibility in arenas, activations for spectators, players and visitors).
Solution
On-screen interactive game (on the jumbotron)
Book an activation space to interact with :
Parents:
Plinko game to earn Scene+ points.
Spectators:
Distribution of popcorn, foam hands and applesauce.
Three on-screen animated games (IGA Charades, IGA grocery bag game, where the Scene+ Fan Hides)
Players:
Giant Tic-Tac-Toe game.