IGA
IGA
IGA
IGA
Revelations Food Truck Tour
Revelations Food Truck Tour
Revelations Food Truck Tour
Revelations Food Truck Tour
Context
Exclusive to IGA, Revelations spotlights a host of products that are sure to get people talking! To showcase the season's Revelations products, a street truck visits major events across Quebec.
Context
Exclusive to IGA, Revelations spotlights a host of products that are sure to get people talking! To showcase the season's Revelations products, a street truck visits major events across Quebec.
Exclusive to IGA, Revelations spotlights a host of products that are sure to get people talking! To showcase the season's Revelations products, a street truck visits major events across Quebec.
Exclusive to IGA, Revelations spotlights a host of products that are sure to get people talking! To showcase the season's Revelations products, a street truck visits major events across Quebec.
Exclusive to IGA, Revelations spotlights a host of products that are sure to get people talking! To showcase the season's Revelations products, a street truck visits major events across Quebec.
Mandate
Roll out a turnkey tour during which the Revelations foodtruck will traverse the roads of Quebec, showcasing exclusive products at popular events across the province.
Solution
Selection of the best environments in line with the brand's pillars: food, family and sport.
Sampling of Revelations products adapted to the event.
Staff recruitment, briefing and supervision.
Liaise with the event organisers to assure prority activation location.
Full compliance with MAPAQ hygiene rules and regulations.
Making sure the foodtruck is clean and road-worthy throughout the event calendar.
58,890
58,890
58,890
58,890
General Impressions
380,497
380,497
380,497
380,497
Samples Distributed
24
24
24
24
Activation Days
Back to Projects
Back to Projects
Mandate
Roll out a turnkey tour during which the Revelations foodtruck will traverse the roads of Quebec, showcasing exclusive products at popular events across the province.
Solution
Selection of the best environments in line with the brand's pillars: food, family and sport.
Sampling of Revelations products adapted to the event.
Staff recruitment, briefing and supervision.
Liaise with the event organisers to assure prority activation location.
Full compliance with MAPAQ hygiene rules and regulations.
Making sure the foodtruck is clean and road-worthy throughout the event calendar.