IGA
IGA
IGA
IGA
Giant IGA "Festibieres" Can
Giant IGA "Festibieres" Can
Giant IGA "Festibieres" Can
Giant IGA "Festibieres" Can
Context
IGA, founded in 1926, is an alliance of independent food retailers. Its values include independence, customer service, product quality and support for local communities. IGA strives to provide a personalized shopping experience while supporting local producers and emphasizing product quality and freshness.
Context
IGA, founded in 1926, is an alliance of independent food retailers. Its values include independence, customer service, product quality and support for local communities. IGA strives to provide a personalized shopping experience while supporting local producers and emphasizing product quality and freshness.
IGA, founded in 1926, is an alliance of independent food retailers. Its values include independence, customer service, product quality and support for local communities. IGA strives to provide a personalized shopping experience while supporting local producers and emphasizing product quality and freshness.
IGA, founded in 1926, is an alliance of independent food retailers. Its values include independence, customer service, product quality and support for local communities. IGA strives to provide a personalized shopping experience while supporting local producers and emphasizing product quality and freshness.
IGA, founded in 1926, is an alliance of independent food retailers. Its values include independence, customer service, product quality and support for local communities. IGA strives to provide a personalized shopping experience while supporting local producers and emphasizing product quality and freshness.
Mandate
Use large-scale events to showcase the diversity and quality of artisanal beers available at IGA.
Encourage festival-goers to visit the grocery store.
Collect data for personalized follow-ups.
Solution
Activate at the six largest beer events in the province of Quebec.
Create and produce a giant custom-made beer can to attract the attention and curiosity of visitors.
Make sure the structure can easily be moved to the various events to reach as many festival-goers as possible during the campaign period.
Offer festival-goers the chance to win:
An exclusive beer and food tasting for 10 people
IGA gift cards
Scene+ redeemable point coupons
5,400
5,400
5,400
5,400
Participants
6
6
6
6
Events
3,400
3,400
3,400
3,400
Newsletter Subscriptions
Back to Projects
Back to Projects
Mandate
Use large-scale events to showcase the diversity and quality of artisanal beers available at IGA.
Encourage festival-goers to visit the grocery store.
Collect data for personalized follow-ups.
Solution
Activate at the six largest beer events in the province of Quebec.
Create and produce a giant custom-made beer can to attract the attention and curiosity of visitors.
Make sure the structure can easily be moved to the various events to reach as many festival-goers as possible during the campaign period.
Offer festival-goers the chance to win:
An exclusive beer and food tasting for 10 people
IGA gift cards
Scene+ redeemable point coupons