The Glenlivet

The Glenlivet

The Glenlivet

The Glenlivet

Father's Day - SAQ

Father's Day - SAQ

Father's Day - SAQ

Father's Day - SAQ

Context

The Glenlivet, a renowned single malt whisky since 1824, combines tradition and innovation. With its commitment to quality and authenticity, it offers an exceptional taste experience. The brand maintains its position as world leader while continuing to meet consumer expectations.

Context

The Glenlivet, a renowned single malt whisky since 1824, combines tradition and innovation. With its commitment to quality and authenticity, it offers an exceptional taste experience. The brand maintains its position as world leader while continuing to meet consumer expectations.

The Glenlivet, a renowned single malt whisky since 1824, combines tradition and innovation. With its commitment to quality and authenticity, it offers an exceptional taste experience. The brand maintains its position as world leader while continuing to meet consumer expectations.

The Glenlivet, a renowned single malt whisky since 1824, combines tradition and innovation. With its commitment to quality and authenticity, it offers an exceptional taste experience. The brand maintains its position as world leader while continuing to meet consumer expectations.

The Glenlivet, a renowned single malt whisky since 1824, combines tradition and innovation. With its commitment to quality and authenticity, it offers an exceptional taste experience. The brand maintains its position as world leader while continuing to meet consumer expectations.

Mandate

  • Develop an SAQ promotional campaign for Father's Day weekend.

  • Create a real buzz around the product and encourage sales.

  • Invite customers to taste the product and learn more about the manufacturing process.

Solution

  • Create a themed promotional area using the recommended and accepted golf theme for Father's day weekend.

  • A giant branded golf tee was produced as an impactful centrepiece.

  • As a fun and practical giveaway branded three packs of golf balls were distributed.

  • Exclusive tasting of The Glenlivet, accompanied by delicious dark chocolates selected to reveal all the flavour nuances of the spirit.

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Activation Days

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Interactions

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Mandate

  • Develop an SAQ promotional campaign for Father's Day weekend.

  • Create a real buzz around the product and encourage sales.

  • Invite customers to taste the product and learn more about the manufacturing process.

Solution

  • Create a themed promotional area using the recommended and accepted golf theme for Father's day weekend.

  • A giant branded golf tee was produced as an impactful centrepiece.

  • As a fun and practical giveaway branded three packs of golf balls were distributed.

  • Exclusive tasting of The Glenlivet, accompanied by delicious dark chocolates selected to reveal all the flavour nuances of the spirit.

3700 St-Patrick
Local #318
Montreal QC
H4E 1A2
1.514.788-6448

Ready to activate your brand ?

If you're looking for recommendations or want to validate the feasibility of a concept, we would be happy to discuss it together.

Contact Us

© Speed XM 2025

Protection of personal information

Antoine Daoud, Vice President, serves as the Chief of Privacy within our company.

He ensures compliance with our obligations regarding the protection of personal information. He is also responsible for processing requests for access to and/or correction of personal information in our possession.

He can be contacted by phone at 514 788-6448 or by email at adaoud@speed-xm.com

3700 St-Patrick
Local #318
Montreal QC
H4E 1A2
1.514.788-6448

Ready to activate your brand ?

If you're looking for recommendations or want to validate the feasibility of a concept, we would be happy to discuss it together.

Contact Us

© Speed XM 2025

Protection of personal information

Antoine Daoud, Vice President, serves as the Chief of Privacy within our company.

He ensures compliance with our obligations regarding the protection of personal information. He is also responsible for processing requests for access to and/or correction of personal information in our possession.

He can be contacted by phone at 514 788-6448 or by email at adaoud@speed-xm.com

3700 St-Patrick
Local #318
Montreal QC
H4E 1A2
1.514.788-6448

Ready to activate your brand ?

If you're looking for recommendations or want to validate the feasibility of a concept, we would be happy to discuss it together.

Contact Us

© Speed XM 2025

Protection of personal information

Antoine Daoud, Vice President, serves as the Chief of Privacy within our company.

He ensures compliance with our obligations regarding the protection of personal information. He is also responsible for processing requests for access to and/or correction of personal information in our possession.

He can be contacted by phone at 514 788-6448 or by email at adaoud@speed-xm.com

3700 St-Patrick
Local #318
Montreal QC
H4E 1A2
1.514.788-6448

Ready to activate your brand ?

If you're looking for recommendations or want to validate the feasibility of a concept, we would be happy to discuss it together.

Contact Us

© Speed XM 2025

Protection of personal information

Antoine Daoud, Vice President, serves as the Chief of Privacy within our company.

He ensures compliance with our obligations regarding the protection of personal information. He is also responsible for processing requests for access to and/or correction of personal information in our possession.

He can be contacted by phone at 514 788-6448 or by email at adaoud@speed-xm.com