Garnier
Garnier
Garnier
Garnier
Whole Blends pop-up shop
Whole Blends pop-up shop
Whole Blends pop-up shop
Whole Blends pop-up shop
Context
Whole Blends is a paraben-free blend designed for a variety of hair needs and types, whether wavy, straight, curly, smooth or anything in between. Each formula is carefully crafted from selected, fairly and sustainably sourced ingredients, blended into nourishing, gentle formulas to restore your hair's health.
Context
Whole Blends is a paraben-free blend designed for a variety of hair needs and types, whether wavy, straight, curly, smooth or anything in between. Each formula is carefully crafted from selected, fairly and sustainably sourced ingredients, blended into nourishing, gentle formulas to restore your hair's health.
Whole Blends is a paraben-free blend designed for a variety of hair needs and types, whether wavy, straight, curly, smooth or anything in between. Each formula is carefully crafted from selected, fairly and sustainably sourced ingredients, blended into nourishing, gentle formulas to restore your hair's health.
Whole Blends is a paraben-free blend designed for a variety of hair needs and types, whether wavy, straight, curly, smooth or anything in between. Each formula is carefully crafted from selected, fairly and sustainably sourced ingredients, blended into nourishing, gentle formulas to restore your hair's health.
Whole Blends is a paraben-free blend designed for a variety of hair needs and types, whether wavy, straight, curly, smooth or anything in between. Each formula is carefully crafted from selected, fairly and sustainably sourced ingredients, blended into nourishing, gentle formulas to restore your hair's health.
Mandate
Create a sense of attachment and closeness between the brand and the consumer.
Showcase the values and benefits of the ingredients contained in Garnier Whole Blends products.
Generate quality interactions to promote the shampoo and generate viral content on social media (#WholeBlendsLounge).
Create various personalized interactions linked to product attributes.
Solution
Design, produce and deploy a promotional area positioned in the central area of shopping malls.
Offer unique holistic experiences that encourage participants to share photos on social media. Customers were offered an infusion bar, a braiding station, personalized product labels and a swing area.
These sensory experiences showcased the ingredients of Garnier's Whole Blends products.
1,5 M
1,5 M
1,5 M
1,5 M
Media Impressions
20 K
20 K
20 K
20 K
Samples Distributed
2,500
2,500
2,500
2,500
Custom Labels












Back to Projects
Back to Projects
Mandate
Create a sense of attachment and closeness between the brand and the consumer.
Showcase the values and benefits of the ingredients contained in Garnier Whole Blends products.
Generate quality interactions to promote the shampoo and generate viral content on social media (#WholeBlendsLounge).
Create various personalized interactions linked to product attributes.
Solution
Design, produce and deploy a promotional area positioned in the central area of shopping malls.
Offer unique holistic experiences that encourage participants to share photos on social media. Customers were offered an infusion bar, a braiding station, personalized product labels and a swing area.
These sensory experiences showcased the ingredients of Garnier's Whole Blends products.