Folgers
Folgers
Folgers
Folgers
Your 7 to 9 morning appointment
Your 7 to 9 morning appointment
Your 7 to 9 morning appointment
Your 7 to 9 morning appointment
Context
Folgers isn't just coffee from your grandmother's pantry. It's over 170 years of expertise, in every cup to make waking up that much better. With millions of customers, Folgers has become a household name and part of countless morning routines. For Folgers, it's not just about popularity - it's about delivering on the promise of exceptional coffee.
Context
Folgers isn't just coffee from your grandmother's pantry. It's over 170 years of expertise, in every cup to make waking up that much better. With millions of customers, Folgers has become a household name and part of countless morning routines. For Folgers, it's not just about popularity - it's about delivering on the promise of exceptional coffee.
Folgers isn't just coffee from your grandmother's pantry. It's over 170 years of expertise, in every cup to make waking up that much better. With millions of customers, Folgers has become a household name and part of countless morning routines. For Folgers, it's not just about popularity - it's about delivering on the promise of exceptional coffee.
Folgers isn't just coffee from your grandmother's pantry. It's over 170 years of expertise, in every cup to make waking up that much better. With millions of customers, Folgers has become a household name and part of countless morning routines. For Folgers, it's not just about popularity - it's about delivering on the promise of exceptional coffee.
Folgers isn't just coffee from your grandmother's pantry. It's over 170 years of expertise, in every cup to make waking up that much better. With millions of customers, Folgers has become a household name and part of countless morning routines. For Folgers, it's not just about popularity - it's about delivering on the promise of exceptional coffee.
Mandate
Bringing Folgers coffee to Canadians, in a large number of markets across the country.
Support in-store sales.
Encourage people to try Folgers coffee at home.
Solution
Development of a Folgers Food Truck to produce fresh, high-quality coffee and offer passersby a free sample every morning in one of the targeted markets.
Creation of a unique concept to generate a big impact: integration of a giant carafe pouring hot coffee into a 6-foot cup.
Elaborate an activation calendar targeting various locations such as grocery stores, public events, busy intersections, etc.
Offer samples adapted to each machine (filter or capsule), to increase the number of trials and create a habit.
Encourage purchase through in-store promotional offers.
7 M
7 M
7 M
7 M
Impressions
84
84
84
84
Activation Days
150 K
150 K
150 K
150 K
Interactions
Back to Projects
Back to Projects
Mandate
Bringing Folgers coffee to Canadians, in a large number of markets across the country.
Support in-store sales.
Encourage people to try Folgers coffee at home.
Solution
Development of a Folgers Food Truck to produce fresh, high-quality coffee and offer passersby a free sample every morning in one of the targeted markets.
Creation of a unique concept to generate a big impact: integration of a giant carafe pouring hot coffee into a 6-foot cup.
Elaborate an activation calendar targeting various locations such as grocery stores, public events, busy intersections, etc.
Offer samples adapted to each machine (filter or capsule), to increase the number of trials and create a habit.
Encourage purchase through in-store promotional offers.