Flamingo X Lafleur
Flamingo X Lafleur
Flamingo X Lafleur
Flamingo X Lafleur
Team Nuggets vs Team Hot Dog
Team Nuggets vs Team Hot Dog
Team Nuggets vs Team Hot Dog
Team Nuggets vs Team Hot Dog
Context
Flamingo and Lafleur are two well-established brands in the Quebec food industry, specializing respectively in poultry products (Flamingo) and charcuterie (Lafleur). Both are part of the Olymel product line. With their playfulness, the brands comfort, inspire and bring families together.
Context
Flamingo and Lafleur are two well-established brands in the Quebec food industry, specializing respectively in poultry products (Flamingo) and charcuterie (Lafleur). Both are part of the Olymel product line. With their playfulness, the brands comfort, inspire and bring families together.
Flamingo and Lafleur are two well-established brands in the Quebec food industry, specializing respectively in poultry products (Flamingo) and charcuterie (Lafleur). Both are part of the Olymel product line. With their playfulness, the brands comfort, inspire and bring families together.
Flamingo and Lafleur are two well-established brands in the Quebec food industry, specializing respectively in poultry products (Flamingo) and charcuterie (Lafleur). Both are part of the Olymel product line. With their playfulness, the brands comfort, inspire and bring families together.
Flamingo and Lafleur are two well-established brands in the Quebec food industry, specializing respectively in poultry products (Flamingo) and charcuterie (Lafleur). Both are part of the Olymel product line. With their playfulness, the brands comfort, inspire and bring families together.
Mandate
Promote Flamingo chicken nuggets and Lafleur hot dogs in an entertaining way.
Encourage in-store purchases.
Target environments frequented by families with children.
Solution
Recommend La Ronde as an activation venue.
Conceive, create and produce a fun game, inviting consumers to choose sides between Flamingo and Lafleur.
Decorate the promotional area to highlight both brands.
Thank participants with a fanny pack containing a coupon for one free product per brand and original Flamingo socks.
Offer the opportunity to take a souvenir photo following the activity.
1
1
1
1
Activation Days
75
75
75
75
Participations/Hour
450
450
450
450
Prizes Distributed
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Mandate
Promote Flamingo chicken nuggets and Lafleur hot dogs in an entertaining way.
Encourage in-store purchases.
Target environments frequented by families with children.
Solution
Recommend La Ronde as an activation venue.
Conceive, create and produce a fun game, inviting consumers to choose sides between Flamingo and Lafleur.
Decorate the promotional area to highlight both brands.
Thank participants with a fanny pack containing a coupon for one free product per brand and original Flamingo socks.
Offer the opportunity to take a souvenir photo following the activity.