QBCF
QBCF
QBCF
QBCF
Pink Ribbon Press Conference
Pink Ribbon Press Conference
Pink Ribbon Press Conference
Pink Ribbon Press Conference
Context
The Quebec Breast Cancer Foundation (QBCF) has been involved in the fight against breast cancer for over a quarter of a century. The QBCF plays a key role in raising public awareness, funding research and supporting those affected by the disease.
Context
The Quebec Breast Cancer Foundation (QBCF) has been involved in the fight against breast cancer for over a quarter of a century. The QBCF plays a key role in raising public awareness, funding research and supporting those affected by the disease.
The Quebec Breast Cancer Foundation (QBCF) has been involved in the fight against breast cancer for over a quarter of a century. The QBCF plays a key role in raising public awareness, funding research and supporting those affected by the disease.
The Quebec Breast Cancer Foundation (QBCF) has been involved in the fight against breast cancer for over a quarter of a century. The QBCF plays a key role in raising public awareness, funding research and supporting those affected by the disease.
The Quebec Breast Cancer Foundation (QBCF) has been involved in the fight against breast cancer for over a quarter of a century. The QBCF plays a key role in raising public awareness, funding research and supporting those affected by the disease.
Mandate
Create a memorable event (press conference) to celebrate the 25th anniversary of the Pink Ribbon and its commitment to the fight against breast cancer.
Solution
Illuminate Dorchester Square in pink, the Foundation's flagship color, to celebrate this milestone.
Publicize the event with messages broadcast on advertising screens near the event.
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Mandate
Create a memorable event (press conference) to celebrate the 25th anniversary of the Pink Ribbon and its commitment to the fight against breast cancer.
Solution
Illuminate Dorchester Square in pink, the Foundation's flagship color, to celebrate this milestone.
Publicize the event with messages broadcast on advertising screens near the event.